Alignable ads link to content within your Alignable profile rather than to external websites. That said, there are a few ways to get members to your external destination depending on what you're promoting.
Option 1: Promoting an event or registration
If you're running a promotion or event with an external registration link, create a Promotion on your Alignable profile first. You can include your external registration link inside the Promotion description. When a member clicks your ad, they land on your Promotion, where they'll see your link and can follow it to register.
Option 2: Custom ad
A custom ad can be linked to your business profile, a specific product or service, or a promotion on your profile. From there, members can find whatever you want to highlight and take action.
Option 3: Promoting a specific product or service
If you're advertising a specific offering, your ad links directly to that Product or Service listing on your Alignable profile. Make sure your listing includes all the details a member would need to take the next step.
In all three cases, keeping your Alignable profile content current gives members the best experience when they click through from your ad.