Keeping your sponsorship ad fresh is one of the easiest ways to maintain visibility and engagement on Alignable. Members see the Weekly Playbook every week, which means they see your ad every week. When the same ad appears week after week, it starts to blend into the background. Refreshing your ad at least every three weeks gives members a reason to take a second look and keeps your click and lead numbers from flattening out.
What You Can Update
You can change any combination of three things:
- Your image — the first thing members notice. See What Is the Ideal Image Size for My Sponsorship Ad? for dimensions and specs.
- Your copy — the headline and text that appear with your ad. See What Should My Sponsorship Ad Look Like? for guidance on what works.
- Your ad type — the format of the ad itself. See What Ad Type Should I Use for My Alignable Sponsorship? if you want to try a different format.
Not sure where to start? Change your image first. It has the most immediate impact on whether someone stops to read your ad.
How to Update Your Ad
- Go to your Sponsorship Dashboard.
- Click Communities You Have Ads In.
- Click Edit Ad next to the community you want to update.
- Update your copy, image, ad type, or any combination of the three.
- Click Save.
As you make changes, your ad preview updates in real time on the right-hand side so you can see exactly how it will look before saving.
Deadline reminder: Changes must be saved by Friday at 3 PM ET to appear in that week's Weekly Playbook. If you miss the deadline, your updates go live the following week. See What Is the Deadline to Submit or Edit My Sponsorship Ad?
How to Know If Your Update Is Working
After updating, check your Sponsorship Dashboard for three metrics: views, clicks, and leads. Views tell you how many members saw your ad. Clicks tell you how many took action. Leads tell you how many clicked through to your profile and were tracked as a potential connection. Give each updated version at least one full week before comparing results, since the Weekly Playbook runs on a weekly cycle.