Your Community Sponsorship ad appears in the Weekly Playbook, Alignable's weekly newsletter sent to every business owner in your sponsored community. Your ad gets top placement — it is the first thing readers see. That visibility makes the submission deadline important to know. If you miss the weekly cutoff, your ad will not appear in that week's Playbook and you will wait another full week for that top placement.
Weekly Submission Deadline
Submit or finalize your sponsorship ad by 3:00 PM Eastern on Friday. The Weekly Playbook goes out every Sunday, and Friday at 3 PM ET is the cutoff for that week's edition.
If you make edits after Friday at 3 PM Eastern, your updated ad will appear in the following week's Playbook. However, changes to your ad are reflected immediately on your community page and home page placements regardless of the newsletter deadline.
Billing and Cancellation Deadline
Once your billing cycle renews, immediate cancellations and refunds are not available. To avoid being charged for a cycle you did not intend to renew, make sure any cancellations are finalized before your renewal date. You can find your renewal date on your Sponsorship Dashboard under Current Campaigns.
How to Preview Your Ad Before the Deadline
Before Friday's cutoff, it is a good idea to preview how your ad will appear to other business owners so you can make any final adjustments in time.
- Log in to your Alignable account.
- Go to your Sponsorship Dashboard.
- Select your active community sponsorship to preview how it appears.
Getting the Most From Your Sponsorship
Your Weekly Playbook reaches the same audience every week. That means if you run the same ad for months, readers will start to tune it out. Refreshing your ad every 2 to 3 weeks with updated imagery, a new headline, or a different call to action keeps your business top of mind and consistently draws attention. Sponsors who update their creative regularly see better engagement and results over time.
Need to make a change to your ad? See How to Update Your Sponsorship Ad.