What Ad Type Should I Use?

Alignable offers five sponsorship ad types: Custom Ad, Product or Service, Spotlighted Recommendation, Business Profile, and Promotion or Event.

We recommend the Custom Ad.

Custom Ads consistently outperform all other ad types. They give you full control over your image, headline, and call to action, which means you can craft a message that speaks directly to your audience and the community you are advertising in.

Product or Service Ad

Product or Service is a solid second choice if you have multiple well-written product or service entries on your profile with a strong, branded image already attached.

The other ad types — Spotlighted Recommendation, Business Profile, and Promotion or Event — tend to underperform compared to the other two and are generally not recommended.

If you are not sure where to start, choose Custom Ad.

 

For tips on how to build a great ad once you have chosen your type, see What Should My Ad Look Like?

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