Your newsletter sponsorship gives you three powerful ways to connect with your business community. Choose the approach that best matches your current goals and what you want other business owners to know about you.
Your Content Options
1. Products & Services
Showcase what you offer by featuring specific products or services from your Alignable profile. Perfect for highlighting your expertise and letting business owners know exactly how you can help them or their networks.
Best for: Establishing yourself as the go-to provider for specific services in your community.
2. Promotions
Drive engagement by featuring upcoming events or special promotions. When members click on your promotion in the ad, they'll go directly to your promotion page for easy registration or participation.
Best for: Building community connections and creating urgency around limited-time offers.
3. Your Business Profile
Build overall brand awareness by promoting your complete Alignable profile — featuring your business name, logo, and category. This gives business owners a comprehensive view of who you are and what you do.
Best for: New businesses looking to establish recognition or established businesses wanting to stay top-of-mind.
4. Your Business Recommendations
Highlight the power of social proof by promoting the recommendations you’ve received from other business owners on Alignable. When members click on your ad, they’ll be able to read the full recommendation directly on your profile.
Best for: Building trust quickly, strengthening your reputation, and converting new prospects by showcasing authentic, third-party validation of your business.
Choosing Your Content Strategy
Match your content to your goals: Are you looking to drive immediate action (promotions), establish expertise (products/services and recommendations), or build overall awareness (profile)?
Consider your audience: What would be most valuable to the business owners in your sponsored community right now?
Pro Tip: You can adjust your content approach with each Weekly Playbook cycle. Test different content types to see what generates the most engagement and connections in your community.