How do I Understand My Sponsorship Dashboard?

The Sponsorship Dashboard is your central hub for tracking your sponsorship performance and engagement. It provides valuable analytics, giving you a clear picture of how your community sponsorship is being seen and how potential customers are interacting with your business.

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Understanding your Leads

  1. Hot Leads: These are potential customers who have shown strong interest in your business. They may have reached out, requested more information, or engaged with your content multiple times. Prioritizing these connections can lead to quick conversions.
  2. Warm Leads: These contacts have displayed interest but may need further nurturing. Engaging with them through follow-ups, or personalized messaging can help move them closer to becoming customers.
  3. Cool Leads: While these leads may not be your ideal customer, they still hold potential. Consistent outreach and relationship-building efforts can help turn them into future opportunities such as making an introduction to their network which fits your ideal partners and customers.

Importance in Connecting with All of Your Leads

  1. Maximize Your Reach: Engaging with every lead ensures no opportunity is left unexplored. Even cold leads can become valuable connections over time. Send a connection request to start the conversation and keep it going.
  2. Strengthen Business Relationships: Consistent follow-ups and meaningful engagement foster trust and credibility, increasing the likelihood of conversions. Build rapport and a good relationship with your connections before launching into your sales pitch. 

Overall: By proactively engaging with all leads—hot, warm, and cool—you open doors to new clients, partnerships, and business growth.

How to Find My Sponsorship Dashboard

  1. Log into your Alignable Account.
  2. Click My Business Dropdown ▼ on the menu bar at the top of the page.
  3. Click into the “Advertise” page.
  4. You will land on your Sponsorship Dashboard.

Things to Note

Views refer to the number of times your sponsored content was displayed to users, while visits refer to the number of times users clicked on your sponsored content.

Keep in mind that these numbers are representative of your last 90 days. So, if there are fluctuations in the numbers, it means you have reached day 90 in the cycle so day 91 has dropped off.

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