This step-by-step article will help you on how to read your Impressions and Visits.

On the Sponsorship page, The analytics that are shown are “Impressions” and “Visits.” These two data points are very important to note because they allow for you to see how much visibility and engagement your advertisement is receiving.

• Impressions lets us know how many users within your community have SEEN your Ad.
• Visits lets us know how many users within your community have CLICKED on your Ad and visited your profile.

Understand that as you continue to advertise, these numbers will only grow.

Keep in mind that these numbers are representative of your last 90 days. So, if there are fluctuations in the numbers, it means you have reached day 90 in the cycle so day 91 has dropped off.